huh wtf?!

this SMU ad is so stupid that I feel stupid just lookin at it.

if this ad was a game character it probably rolled a 6 for intelligence at creation.

(and a 6 for charisma too)

Sometimes, putting cheerful looking people in ads work. Sometimes it doesn't. Especially when it looks fake and doesn't make any sense.

This ad however might look much better with a minor addition. Here's my version, an ad for children discipline trainers.

Much better isn't it.

I flip through the papers and the NUS, SMU ads smack me in the face in rapid succession. Both very different, both very stupid.

(Sometimes they are even placed on alternate pages. e.g. 5, 7)

As a Singaporean, you don't have many choices when it comes to studyin here.

Take your pick:

NUS: oooo "witty" wordplay between "n" and "nus". they must be smart. clevernus!

SMU: I WILL BE SO HAPPY AT SMU. SMU STANDS FOR SMiley Uni. RIGHT.

NTU: don't even get me started on those copycat ads at bus shelters (and probably other places).

SIM: I think your best bet is to study here. I don't remember any of their ads. But that also means they weren't bad enough to leave stinky footprints in my mind.

UNSW: I feel you maan.

In case advertisers are going, "hey he remembered our ads! as long as there is ad recall it means it worked!"

Sorry to say, no it did not work the way you wanted it to. In any case I make conscious efforts to notice ads. Yours were for all the wrong reasons.